“The Battle Plan”
The below information is pulled out from the “The Battle Plan” document. To read “The Battle Plan” click here.
Eliminate the Voter Deficit Number
We approach turning red districts to blue by working backward from the elimination of the Voter Deficit Number (VDN), and the necessary Tactical efforts to achieve that.
We model our efforts based on *each* Tactic being the only effort to eliminate the number. Even though this will drive the resources necessary very high, we anticipate that being able to achieve each on their own will result in an absolute certainty of a combined effort across all Tactics to achieve the goal of eliminating the VDN.
Separate efforts into a focus on Districts & Tactics
Districts are the CA Congressional Districts that we are going to flip. There are in-district folks who understand what is needed to flip their seats, and we are going to take the lead from them.
Tactics are the types of Activities we do in order to get voters to vote blue. Our primary effort is to increase the amount of capacity that we have in order to flip seats.
NCBW District Management
There are 14 districts that are ‘flippable’ in CA for 2018 midterms. NCBW is focused on CA1, CA4, CA10, CA21, CA22 and protecting CA7. Our sister groups are focused on the other seats.
Our primary effort for NCBW is to coordinate the combined efforts across all of the groups that are working towards flipping one or more of the focus districts. We understand that groups will be choosing on their own to target a given district for whatever their own reasons, and NCBW hopes to understand what those groups are doing to both:
- Provide some direction with the “Cutting of the Turf” via our Red District Action Council partners
- Record the actual electoral tactical efforts and make suggestions about the redeployment of those efforts when necessary
NCBW District Captains – Coordinators
NCBW will have District Captains (DCs) for the above Districts. These DCs are conducting research, building relationships with folks in the Red Districts, and more so as to be the single point of contact from the NCBW supporting Blue District groups with those efforts in the Red Districts.
***The primary goal of the DCs is to eliminate unnecessary complexity around communications and coordination from supportive Blue Districts to the Red District Action Councils that are requesting Tactical support.
Red District Action Councils & the NCBW Primary Point of Contact
Red District Action Councils is a “group of groups” in the Red Districts that are working to flip their congressional seats. These groups might be resistance groups, labor-based groups, PACs and more. Depending on their group legal entity (501c4, PAC, etc) there are laws that put restrictions on which groups can work with other groups, particularly the campaigns themselves.
DCs will work with a primary point of contact through the relationships with the groups that are a part of the Red District Action Councils, doing so legally, and effectively.
Cutting the Turf
“Cutting the Turf” is a phrase used by field operatives on a campaign to determine exactly WHO among registered voters in a particular geography gets called, for what reasons, and when. This analysis is based on the actual campaign strategy of what types of voters are out there, how dependable are they to vote blue, are they physically canvassable or do they need to be approached by phone call, will they not only vote for the progressive candidate, but are they willing to provide volunteer time to do so, etc. This analysis can only be done by people who are on the ground and thoroughly understand the district.
To this end, whoever is “Cutting the Turf” is phenomenally important and knowledgeable so that the Tactical resources provided (canvassers, phone banking, postcarding, etc) can be used toward the most effective result possible.
Often, progressive groups will show up to a targeted district on their own, they will have purchased the Voter List, and start Cutting the Turf themselves without an understanding of the work that has been done or is planned to be done. Potential voters are then hassled as they experience multiple people knocking on their doors (CA10 is an example of this right now). Those voters don’t make any differentiation from one progressive group to another. They simply lump the multiple door knocking under “democrats.” This is an absolute waste of precious resource.
Group Liaisons to NCBW
The District management for the Group should include 1-2 people to Coordinate with the one MDC.
Group Liaisons should have conducted enough research on the District to understand what the NCBW District Captain understands, but the coordination with the Red Districts is done by the NCBW District Captain and not the Group Liaison.
Roles for the Group Liaisons:
- Research and understand the “terrain” of the targeted district.
- What progressive groups are already working there?
- What are the issues the voters are concerned about?
- What are the positions of the candidates?
- Coordinate with the NCBW District Captain
- Understand how the work in the District is being approached
- Understand what Blue District progressive groups are also working in the district.
- Coordinate Group’s activities through the Master District Captain
- Organize and coordinate with your Groups Tactics and Resources to execute the efforts for the district.